How you can Get One Million Views on YouTube Quick | Video Influencers Interview with Antonio Centeno
This publish is an interview transcript. Click on right here to observe Video Influencers interview interview with Antonio Centeno.
Benji: On this interview we talked about use failure that can assist you get 100 million views, make time even when you do not have time, and look good even standing subsequent to this man.
[Music] What’s up Influencers? I am right here with Antonio of Actual Males Actual Fashion. Did I say that proper?Antonio: You probably did.
Benji: I did. I did. I mentioned that proper. Thanks a lot.
Antonio: You’re welcome.
Benji: For being on Video Influencers right here the place we construct your affect, earnings, and affect with on-line movies. And, I simply love your channel.
Antonio: Thanks, Benji. I respect it.
Benji: And the little blurb that I bought out of your YouTube is constructing a wardrobe that enhances private model. And funky tales once I first began my channel it was speculated to be about man stuff, proper? As a result of my spouse is doing loads of femalecentric type of matters, so my title was Benjamin TV so once I noticed your channel it intrigued me as a result of I had this concept method again when and we had been speaking there’s loads of channels now, however you are simply crushing it proper now, so…
Antonio: I do know, it’s best to have jumped in.
Benji: Oh, yeah. [Laughs]
Antonio: You’re lacking out on…
Benji: No, dude I’m not — I am unable to even. I watch your movies for suggestions, proper?
Antonio: This man has model.
Benji: Oh, thanks.
Antonio: And that is what I really like is like I am not about fits, I’m about practicality.
Benji: Yeah.
Antonio: And for the picture you wish to venture you realize.
Benji: Yeah.
Antonio: And also you wish to come off as approachable, pleasant, however nonetheless you handle your hair, it is an important linen shirt and I imply this — it is an important search for him and it labored with him.
Benji: Guys, test it out, Actual Males Actual Fashion. And, let’s discuss just a little bit about your channel as a result of I feel your journey is what I actually wish to share with the viewers.
Antonio: Okay.
Benji: You are at 1.3 million subscribers. You have had 100 million views.
Antonio: Yeah.
Benji: Educating about private stuff, however I do know your channel is about a lot extra, proper? Like particularly not too long ago you are doing loads of recommendation movies for males not simply concerning the wardrobe. So, are you able to inform us about how you bought your begin and the place you are at immediately in that journey to get there?
Antonio: Okay. So, I began on-line enterprise again in 2007. I began an internet customized clothier and I had to determine get enterprise to my little web site within the nook of the online and so I began creating content material. I had a man Brett McKay on the Artwork of Manliness.
Benji: Yeah.
Antonio: Discover me in 2008 say, “Antonio I really like your stuff. Are you able to come write for me?” So, tip proper there may be get actually good at what you are doing and create it. Now, I did not have a style diploma I simply gotten out of Texas with an MBA, so I type of understood enterprise, however I actually needed to be self-taught. So, I noticed that there was a lack of know-how on the internet when it got here to males model regarding customized fits.
So, I went on the market purchased all of the books I may, learn, and the best way that I discovered is I write issues out I sort issues out. So, I put my notes on-line inside my web site. We began getting I feel we bought about 100,000 individuals a month.
Benji: Yeah.
Antonio: Who makes — write to my little web site, I am like what is going on on.
Benji: [Laughs]
Antonio: I used to be probably not promoting fits at that at this level.
Benji: Yeah.
Antonio: So, I feel I noticed I can really I am a reasonably good author I bought quite a bit higher as soon as I wrote about 100 articles and I may put out good detailed info. I shared my journey of progress, however that type of positioned me as an skilled and I began off with that written phrase. Then, we began doing infographics. I — in 2012, I created Actual Imply Actual Fashion as a result of I noticed what Brett was doing at The Artwork of Manliness. I mentioned, okay, I would like to have the ability to do that. And I assumed what may separate me from all the opposite males model blogs on the market.
And it’s not going to be a weblog, I bought to do a vlog and video for me was comparatively gentle and what I imply by that like there are specific issues that we try this we’ve got a pure expertise to have the ability to do. I do not thoughts getting up in entrance of an viewers like there’s only a swap that flips on me once I rise up in entrance of individuals I’ve no subject with this. So, I noticed, okay, I am going to do video, I can discuss I’ve the present of gab. And I already knew the context I would written, you realize, lots of of articles already at this level.
Benji: Yeah.
Antonio: So, I knew the content material and I simply delivered it differently. And, we bought into YouTube in 2012. Type of bought critical I feel in about in 2014. And simply within the final six months I’ve simply actually shot up and went from like 700,000 subs to 1.3 million in a short time.
Benji: Yeah.
Antonio: However – and folks see these numbers, however what they do not see is that my first — I did 200 movies in 200 days they usually weren’t simply — I used to be simply cranking out info getting up at 4:00 within the morning within the basement of my home with a black background view and I did not — they weren’t nice movies I had no photographs or something. My spouse — I imply we’d reduce the top reduce the start and I might do it multi function take and these had been ten-minute movies.
However as a result of I knew the content material as a result of I used to be captivated with it, individuals may really feel the power about one thing that quite a bit individuals do not usually really feel power about they usually had been really getting helpful info and that is what sort of put us on the map.
However, these first 200 movies bought me 1,000,000 views. Such as you mentioned, now we’re, you realize, we have possibly made 600 extra movies and people bought me 99 million extra views. So, you see it is like a snowball they usually simply it will get greater and greater. And I feel the important thing for individuals simply beginning off is to know that you simply’re satisfying a requirement that you’ve got clients prepared to pay and when you realize that then you possibly can put within the time effort to construct…
Benji: Completely.
Antonio: Earlier than that snowball after which simply get it rolling.
Benji: Yeah. Make investments for the long-term, proper? Like this isn’t a short-term factor.
Antonio: that — that’s right, however just be sure you’ve bought measuring factors alongside the best way as a result of if you happen to — you must be trustworthy with your self and do not, you realize, if you happen to maintain hitting your head in opposition to a strong brick wall your head will finally give in, however if you happen to understand that, you realize, I can really you realize I’ve bought a hammer and I can maintain hitting it, you’re going to get via that wall.
So, be sure to’re hitting it with the best factor and you are going in the best path and so that you wish to have measurable like with my clothier, I shut that down and in 2012 and that is why I used to be capable of give YouTube a go. And I knew to close down that clothier as a result of I used to be metrics of my opponents and the way a lot cash they had been making and I noticed I simply did not have the cash to put money into increased – get and create a better conversions. I did not personal my again and my clothes my tailor store, so I noticed okay I have to fold up and concentrate on what’s successful what’s working for me which was content material creation on YouTube.
Benji: Completely. And, you realize, there’s so many golden nuggets out of what you simply mentioned that is wonderful. The very first thing I am going to hit on is you realize we talked about you getting your begin in 2012, however actually your begin was method earlier than that, proper? Doing the writing the articles on-line, proper?
Antonio: Sure.
Benji: Working with on the opposite channel writing that have. So, lots of people they see your success they usually simply suppose, oh, you — possibly you bought fortunate. Clearly, you hustled and also you labored very onerous, however actually you are getting ready for this second for a very long time, proper? And that is what our viewers I say like what are you doing proper now that may very well be an asset for the YouTube channel that you simply wish to begin you realize?
Antonio: Yeah.
Benji: And also you’re an ideal instance of that.
Antonio: Yeah. I imply it is a — you realize we talked about Gary Vaynerchuk and I imply and you do not have to go to the extent hustle, however you have to put in what you — you actually bought to be trustworthy with your self and say if I actually need this, am I prepared to sacrifice to go get it?
Like I mentioned, I gave up loads of sleep. I’ve 4 youngsters and I wished to spend time with them and I noticed that I wished to create a enterprise and a way of life that may permit me like I used to be saying I am coming back from a six-month journey. We lived in Ukraine for 3 months not as a result of we actually wish to do loopy issues, we simply merely wished to spend time with household. My spouse is Ukrainian.
Benji: Yeah.
Antonio: We spent a month although in Thailand and that was a reasonably superior.
Benji: Yeah.
Antonio: And I used to be ready to do this as a result of I all the time knew the place I wished to go. The tip — I knew what the top wished or considerably what I wished it to be and due to this fact I can work backwards and ensure create a enterprise which sustains that.
Benji: That is nice as a result of I feel anyone together with myself might be impressed what you — what you mentioned and what you skilled and what you probably did and completed for your self, proper? That is an enormous deal you realize time freedom, that is one of many the reason why individuals wish to grow to be YouTubers.
Now, on that word, proper? Most individuals would suppose they consider YouTubers particularly at the start they’re fascinated by like these comedians, actors, clearly massive individuals like Casey Neistat, one of many causes your channel stood out to me not simply because that was an thought I used to be pondering of method again when it is as a result of it is distinctive, proper? It is completely different than 99.9% of YouTube.
And, even when individuals doubted that was one thing that would develop into what it’s immediately, you stored at it. Clearly, there’s a number of channels doing comparable issues. Are you able to discuss individuals pursuing no matter it’s they’re occupied with and as you probably did pursuing the — the style and giving tricks to males and even past that you’ve got different aspirations as nicely?
Antonio: Yeah. Properly, I imply it is not like I got here up with this nice thought. What occurs is you – you toss something on the market you make errors and also you — you fail more often than not. And in reality, I imply do you want baseball?
Benji: Yeah. I really like baseball. Mariners fan although Seattle.
Antonio: So, you get within the Corridor of Fame, if I’m hitting 400 suppose I will get within the Corridor of Fame if I try this over 20 years?
Benji: Oh, for certain.
Antonio: Yeah. However, that — however you possibly can nonetheless such as you’re lacking the ball putting out six out of ten occasions.
Benji: Yeah.
Antonio: But that’s if you happen to can hit 400, that’s freaking wonderful.
Benji: Yeah.
Antonio: So, you’re – if you happen to strike out 6 out of 10 occasions you’re nonetheless – are you able to get within the Corridor of Fame and be on the very high. So, what that tells us is that you simply’ve bought to get — you bought to go on the market and take a look at a variety of issues not within the overwhelming majority of issues will fail.
What’s humorous, individuals do not keep in mind all of my failures, they do not see all over the place else that we’re simply not doing — I imply Instagram we’re doing okay there, however the video I have been placing out a couple of hundred movies on Instagram and it actually hasn’t taken off. And also you’ve bought to go on the market and fail and fail, be taught from that failure. I imply some individuals say take satisfaction in failure and to a level, yeah, however actually focus in – work out what wins and go down that route.
Gary Vaynerchuk mentioned this as soon as how a man mentioned I attempted it 1,000,000 occasions it didn’t work. He’s like, okay, actually, you tried it 1,000,000 occasions? No, no, you tried it a thousand occasions. No, no, you tried it 100 occasions. No, no, you tried it twice. That’s not 1,000,000 occasions. You’ve bought to place…
Benji: Yeah.
Antonio: You bought to maintain, you realize, work out what works. YouTube works for me. I wrote 100 articles. These days I don’t write something as a result of I can’t sort to avoid wasting my life. I’m just like the hunt-and-pecker. So, it actually was troublesome to do it, however I did it and it bought me within the place. Now, I do know I don’t wish to try this writing isn’t as helpful to me.
Benji: Yeah. All of your experiences similar to so many YouTubers together with the large ones and those which are extra unknown, they normally have an expertise earlier to YouTube that was a part of why they’re succeeding now, proper?
Antonio: Yeah. Everybody thinks Casey Neistat is in a single day success, what they don’t see is that he’s older than loads of the opposite YouTubers. And for twenty years he grind at this.
Benji: Sure.
Antonio: And that he has this sturdy background in movie.
Benji: As soon as was sleeping on any person else’s sofa with nothing, nobody knew him, so, yeah, I really like his story. And, thanks, I’m glad you introduced that up too, proper?
So, the very last thing I wish to discuss – really there – earlier than we get into the final query, I wish to do one thing enjoyable. It’s known as the Lightning Spherical, proper? Hopefully you wish to have some enjoyable right here. So these are simply enjoyable questions we’d prefer to ask.
Antonio: Positive.
Benji: Oh, I feel I do know the reply to this, however cat or canine?
Antonio: I like each, however canine, I do like canine.
Benji: You bought loads of movies with canine. I simply tweet it out.
Antonio: I simply put out a video with canine.
Benji: Yeah, yeah, yeah. Espresso or tea?
Antonio: Espresso.
Benji: What e book ought to each influencer begin studying now?
Antonio: Constructed To Promote by John Warrillow.
Benji: What’s your favourite documentary or film?
Antonio: I really like something with World Warfare II.
Benji: Isn’t that loopy that I introduced up Normandy earlier?
Antonio: Oh, yeah.
Benji: [Laughs] I really like World Warfare II too. What’s your hidden expertise?
Antonio: I’m fairly good with weapons.
Benji: Oh. I’m not going to mess with you. What’s your morning ritual?
Antonio: Morning ritual is normally it begins with about 1:00 AM and it’s taking my five-year previous and placing her on the potty.
Benji: Man, we’ve got a lot. I do the identical factor too.
Antonio: Yeah. Yeah.
Benji: In case you may give a TED Speak what wouldn’t it be about?
Antonio: It might – that’s a tough one, possibly that’s there’s too many TED Talks on the market. I don’t know. [Laughs]
Benji: How has failure or setback set you up for achievement later in life? Do you might have a favourite failure or story?
Antonio: I’ve – I might say failure is what makes you as a result of it would break lots of people they usually gained’t have the ability to take it. this isn’t my favourite story, however I feel it’s probably the most impactful one is in 2009 my sister –I bought a name and he or she’s lifeless. She simply killed herself. So, I’m – I imply I used to be so busy in my enterprise that I couldn’t even grieve. I needed to bounce into my truck, drive right down to Austin, Texas. I’m working whereas I’m clearing out her house. And the remainder of my household, you realize, I’m the oldest son. I keep in mind driving a cross-country along with her urn in my lap taking enterprise calls.
And I might say what you wish to do is no matter you’re doing don’t let it personal you the best way my enterprise owned me. And you actually wish to no matter you’re doing you create – you wish to give your self the margin in your life, so that you could – you possibly can reside your life, you possibly can grieve, you possibly can spend time along with your youngsters. I do know so many dads on the market, you realize they’re simply they’re working onerous they suppose they’re delivering what their household wants and on the finish of the day they don’t even know their youngsters once they come dwelling.
And so, you realize, that’s like an enormous message I attempt to get to individuals is, you realize, you discuss to individuals that you simply care about letting them know you’re keen on – you’re keen on them, be open, and don’t let your enterprise, you realize, be a jail that you simply get caught in.
Benji: Yeah. And thanks a lot for sharing that. I do know that like, you realize, that’s a deep story. However, you realize, in my expertise knowledge says too that can pay dividends again to your enterprise long run, proper? As a result of there’s nothing worse than burning out or breaking relationships, so I respect that story.
Do you might have a quote you reside your life by or take into consideration usually?
Antonio: Yeah. it’s – I assume it’s a Persian saying, I cried as a result of I had no sneakers till I met a person who had no toes.
Benji: Hmm. Deep stuff. Have been you guys anticipating this? I wasn’t and I like it. Okay. Final one is favourite place in the entire world and why?
Antonio: House. so I grew up in Midland, Texas and I nonetheless think about it dwelling. However I reside in a small city now known as the Wittenberg, Wisconsin. And it’s not – it’s not a lot, it’s city of a 1,113 individuals in north woods.
Benji: Oh, wow.
Antonio: However, you realize and folks I feel everybody must have a house. Proper now, that’s the place we return to. We’ve been on the highway for six months. We’ve been to Thailand, Ukraine, Los Angeles, I imply so many cities and states in the USA. However we simply look ahead to going dwelling wherever you determine to make it.
Benji: Wonderful solutions. Wow, a few of the most deepest solutions we’ve ever gotten on the present. So, I respect that.
Antonio: I’m a Philosophy main, so possibly…
Benji: [Laughs] Okay. So, there are literally two extra issues to finish this. One in every of them is so, you realize, I appeared on the historical past of your channel, in fact like virtually everybody on YouTube you needed to begin at zero, proper?
Antonio: Yeah.
Benji: Your early movies had, you realize, only a few views in comparison with what you’re getting now, proper?
Antonio: Yeah.
Benji: So, possibly a couple of hundred a thousand and grew to 5 thousand, ten thousand. However then, as soon as in awhile you get these movies that do like one or two million and distinctive to your channel you might have lots of these all through even the early historical past. Are you able to discuss how you’d share how different individuals may do the identical factor and, you realize, I’ve ideas about how you probably did that, however I might love to listen to, you realize, what was your – what’s type of like the explanation why that occurred and the way you probably did that?
Antonio: Properly, I’ll begin at one level like I wakened like I didn’t actually begin at zero as a result of I had relationships. So, one of many early issues I did, I gave away my finest content material. So, Brett McKay on the Artwork of Manliness, I imply I used to be simply giving him my finest movies. I by no means bought paid for an article I wrote for him regardless that he was providing some huge cash for articles. I might do it as a result of I believed in his mission and I used to be all the time genuine.
Now, issues that went viral, I imply it was actually onerous to foretell.
Benji: Yeah. Positive.
Antonio: I simply discover it very sensible helpful factor began going viral, however the movies I get most pleased with are those that I do know I can go deep on and I can have an effect on whoever watches that video and I attempt to give the motion steps. However, yeah, like roll your shirt sleeves, tuck in a shirt.
Benji: Utility sort of movies, proper?
Antonio: Precisely. And most fascinating about these is…
Benji: And what number of males on the market can relate to this, make a bowtie, tie a tie, these type of issues, proper?
Antonio: We put these all on the market and generally these quite simple ones which you suppose possibly have already been executed within the industy, however just like the tie a tie movies, we did – we’re doing eighteen of them, we’ve already put out sixteen. However, what we did completely different as a result of there’s many out there may be we took a unique angle on the digital camera and we appeared on the tie as the best way a person would take a look at it when he’s tying it. It was a small change, however…
Benji: I’ve really by no means seen that.
Antonio: That separates us from all the opposite tie a tie movies on the market.
Benji: Yeah. One factor we all the time prefer to ask individuals particularly with the type of success you’ve had is if you happen to had been speaking to a 14-year previous possibly that is one thing you’d say to your son, proper? And so they’re a teenager or possibly they’re older, proper? They’re simply beginning out in YouTube, what could be like a few of the piece of recommendation you’d wish to give them to begin their journey out appropriately?
Antonio: it could you’ve bought to be – you’ve actually bought to wish to do that and also you’ve bought – I imply the phrase ardour is a bit overplayed, however I might say that you simply’ve bought to have the ability to be prepared to decide to it to undergo and to get actually good at it as a result of the issues I feel individuals grow to be keen about are the issues they’re actually good at, however to grow to be good at something, you’ve bought to be prepared to undergo the failure, have the ability to take step on the mines to have the ability to take care of the hate.
And, you realize, a 14-year previous I’m hoping they don’t take care of an excessive amount of hate at this level, however it’s one thing that that’s what defines you, your means to not take care of the success, however to take care of the failure and have the ability to choose your self up.
Benji: Wonderful. Properly, thanks a lot. I actually respect it. We’re going to place all of your hyperlinks; socials, YouTube channel clearly down beneath. You guys go test it out. Actual Males Actual Fashion, right proper?
Antonio: That’s right.
Benji: And you bought to like his stuff particularly if you happen to’re a person, okay? Or if you happen to’re into males model.
Antonio: And eight% of our viewers is definitely girls.
Benji: There you go, possibly they – possibly they similar to your look, they respect your allure.
Antonio: They inform me that our stuff is, you realize, you need to use it for each. And I considered really creating a lady’s channel.
Benji: There you go.
Antonio: However, my spouse doesn’t like that concept. She’s like no.
Benji: She likes the 8% and he or she desires that to go decrease possibly.
Antonio: Sure, she does.
Benji: Guys, test it out. Thanks. Once more, right here on Video Influencers serving to construct your affect, earnings, and affect with on-line movies. Thanks for watching.
This publish is an interview transcript. Click on right here to observe Video Influencers interview interview with Antonio Centeno.
