Bodega Faucets Larry June for Its New Steadiness 574 Legacy “Internationally Identified” Marketing campaign
All through the course of 2022 up to now, Bodega has closely leaned into the collaborative realm, particularly on the footwear entrance. After linking up with ASICS for a Summer time-friendly GEL-MC PLUS team-up, the streetwear retailer is now aligning with New Steadiness to fabricate a 574 Legacy assortment impressed by the precept of being “internationally identified and regionally revered.”
The 574 has turn out to be broadly appreciated for its understated model and reasonably priced worth level. Its precedent and affect has unfold throughout the globe, which is one thing that Bodega can strongly relate to because it has expanded its brick-and-mortar from Boston to LA and tapped into markets abroad all through its lifespan. On this capsule, the 2 events have readied “Departure” and “Arrival” colorways, each of that are performed up with main yellow and blue coloration schemes and engineered with era-specific supplies. Tongues swap out the normal New Steadiness branding for a co-branded globe emblem.
For its marketing campaign, Bodega tapped rapper Larry June to mannequin the brand new items. The Bay Space native will get laced up in each respective colorways and is shot rocking an identical grey quarter zip and sweatpants quantity that options embroidered branding.
Seeking to cop? The total assortment formally drops on July 15 through Bodega.
